"Help office workers reclaim their lunch hour after they've done enough, by treating them to a moment of downtime away from their desks."
Office employees take an average of only 16 minutes
each day for lunch.
The primary reasons for not taking a full lunch break include
heavy workloads (53%) and looming deadlines (37%).
Tragically, 6% of office workers skip lunch simply to appear
busier in order to be selected for a promotion…
"work hard, eat harder."
An OOH campaign that spotlights the lunch hour as its own moment of ritual;
from the messiest burgers to the brothiest of soups.
Eating deserves its own corner of the day.
